Open your eyes." concept for Valve's initial brand, respectively for the heavily-built and goatee men. The team then selected a bald, heavy-built man and a thin man with a goatee from the batches of"off-the-street" Polaroids. In Seattle's Broadway district, they took many Polaroids of the types of people Valve was looking for and brought the shots back to them. They then asked their agencies to walk the streets of Seattle and find more interesting people. Both men in the logos have yet to be identified.īack then, the casting agencies Valve was using to find models for the Valve Guy only proposed attractive models, while they were searching for "heavy-set", "normal" ones.
Valve's Ray Ueno stated he worked with Gabe Newell and their colleagues to develop the "guy in the logo" when they decided to call the company "Valve" around 1995-1996, and needed to develop the visual brand vocabulary to go along with it.
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